How to Achieve Social Media Success
With over 80% of us now using social media (and growing as we speak) knowing how to best use this resource to grow our brand is crucial for success. At least 70% are purchasing! Social media marketing is only now coming of age, from the business angle anyhow.
The world is in “pandemic lockdown” as I write, so we must apply more earnestly the following suggestions on how to achieve social media success.
The first step is almost insulting your intelligence…use Facebook’s platform! Yes, there are still business people who are hesitating to do this, believe it or not.
Frankly, if you ignore this, you don’t have a snowball in hell’s chance of online success. You should identify the characteristics of your brand against other social media platforms. To find out, you can choose from several more. It’s not good to place all your eggs in the one basket, when you are seeking how to achieve social media success.
Apart from Facebook, which you can consider your cornerstone site, you can start looking into others. There is Linkedin, Twitter and Pinterest. These are the major players in the game. If you start by centring on these, and split-testing as you go through them progressively, you’ll be able to “niche match” as you go.
As you focalize, you’ll soon begin to interpret the shopping habits, where when and what. If they are buying, precisely where are they searching, when are they looking and, crucially what are they buying and what is the spend.
Ensure you use a retargeting code/ audience code for your website. These are just a few pointers toward success in using social media. Finally, realise it takes time to achieve social media success. Persevere-Persevere-Persevere
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